Flushing Boring Ads: How Bytive Gamified Domex’s Cleaning Power
Bytive partnered with Domex to create a gamified, web-based brand experience where users unleashed a cleaning dragon with a simple swipe. Built using React.js, Socket.io, and Node.js, this interactive campaign boosted engagement, strengthened brand recall, and transformed a utility-driven product into a memorable digital adventure.
Client
Domex Liquid Cleaner
Category
Gamification · Brand Experience · Interactive Advertising
Objective
To create an engaging, interactive game as part of Domex’s digital advertising campaign, allowing users to simulate the effectiveness of Domex Cleaner in a fun, memorable, and scalable way.
Challenges
• Lack of engaging digital storytelling in traditional product ads
Most cleaning product campaigns rely heavily on static visuals or basic video content. Domex wanted to push boundaries by creating a truly interactive, user-driven experience.
• Bridging real-world product benefits with digital interaction
It’s hard to show cleaning effectiveness through a screen. The challenge was to replicate that real-world impact digitally in a way that was intuitive and satisfying.
• Need for real-time responsiveness and scalability
The game had to support real-time swiping interactions and animations without lag, even under heavy campaign traffic. Achieving that seamless responsiveness across various devices was a key technical challenge.
• Maintaining campaign consistency and brand identity
The digital experience had to reflect the tone and personality of the Domex campaign — keeping visuals clean, playful, and on-brand.
Our Big Idea
We decided to flip the script on typical cleaning ads. Instead of telling users how powerful Domex is — we’d let them experience it.
Our idea? A real-time, swipe-powered game where users control a dragon that cleans a virtual toilet, showing the impact of Domex in action. It’s quirky, fun, and deeply memorable — the kind of experience users remember (and talk about).
What We Did
• Built an interactive web platform using React.js
We used React for a fast, responsive, and smooth user interface, ensuring the animations and game flow worked perfectly on all screen sizes.
• Implemented real-time gameplay with Socket.io
Socket.io enabled real-time communication between the user’s swipe input and the animated response, making the dragon feel responsive and alive.
• Designed swipe mechanics for mobile-first interaction
Users could trigger the dragon’s cleaning action with a simple swipe-up gesture — making it intuitive and tactile.
• Integrated QR code activation for campaign scalability
Users could scan QR codes from ads or packaging to instantly launch the game in their browser, simplifying the entry point and driving campaign reach.
• Ensured scalable backend performance using Node.js and Express
The backend was built to handle thousands of concurrent sessions, with low latency and high stability, to support campaign spikes without compromising UX.
• Collaborated with the client’s creative team for brand consistency
We worked closely with Domex’s marketing team to ensure visual elements, tone, and interactions aligned with their overall campaign identity.
Results
• Massive user engagement across campaign duration
The interactive nature of the game drew users in — keeping them engaged for longer durations than typical ad formats.
• High recall of Domex’s cleaning capability
Users remembered Domex not just as a product, but as a fun experience. The dragon animation reinforced the product’s effectiveness in a visually powerful way.
• Positive client feedback and campaign ROI
Domex’s marketing team appreciated the innovation, execution speed, and seamless experience. The campaign reported increased brand engagement and shareability.
• Technical excellence without sacrificing creativity
The use of React, Socket.io, and Node.js allowed us to deliver a fast, glitch-free experience — even during high traffic.
• Successful fusion of tech + storytelling
The game proved that with the right blend of technology and creativity, even a toilet cleaner could become the hero of a viral campaign.
Takeaways
• Real-time interactivity creates stronger product memories than static media.
• QR-enabled gamification bridges offline and digital campaigns effortlessly.
• React and Socket.io are a powerful combo for delivering fast, immersive web experiences.
Conclusion
Bytive helped Domex reimagine how consumers interact with cleaning products — by turning their campaign into a real-time, mobile-first game that users played, not skipped.
It was a great example of how gamification and web tech can elevate even the most utility-driven products into something fun, memorable, and impactful.
Looking to gamify your brand experience or campaign?
Let Bytive turn your product into a digital adventure.
